Why We Come To Work Everyday

Core Values

Company culture is of paramount importance to us and we strive to live these core values internally as well as externally with our clients and partners.

Knowledgeable

• We continuously strive to advance our skill sets and expertise.
• We are professional and resourceful with coworkers, partners, and clients.
• We learn, apply, and share to help everyone master knowledge.
• We have a growth mindset.
• We strive to be the top-of-mind experts at the intersection of trees & technology and the go-to resource in the industry.

Passionate

• We are passionate about trees, people, and technology.
• We are passionate about our mission, vision, team, and client success.
• We show up, are present, and genuine in all aspects of our work.

Help First

• Do the right thing.
• We prioritize people, product, then profit, in that order.
• The whole is greater than the sum of the parts.
• We build symbiotic relationships, internally and externally.
• We volunteer and give back to our clients, communities, and the urban forestry industry.

Innovate

• We disrupt the market, stay ahead, and stay informed.
• We balance confidence with humility and discipline.
• We are resourceful and growth-minded, personally and professionally.
• We are data-driven to work smarter not harder.

Reaction Wood

• Like the biology of trees, we correct and compensate under harsh conditions.
• We embrace the challenges we encounter.
• We flexibly respond to stress, pressure, and gravity, even when no one is watching.
• We address and adapt to issues in order to grow, flourish, and thrive personally and professionally.
• We understand the will and force that you MUST do something in response to circumstances.