The key to communicating the benefits of trees to your community is to back it up with data

Effective advocacy for urban forestry largely hinges on being able to communicate just how much trees are contributing to their community.

 

For those who work in urban forestry, the benefits of trees are a well-established fact. The general public however, tends to have a limited understanding of tree benefits, both in scope and depth. There are benefits that have broad public recognition, like the cooling effect of canopy shade or the capture of carbon dioxide via photosynthesis, but most often the benefits of a healthy urban forest are unrecognized or underappreciated.

These benefits, though vital to the livability of our communities, lack a formal market like other traditional public services, and are therefore viewed as free and taken for granted. Urban forestry programs often operate on a tight budget and urban forest managers must continually advocate for funding from internal and external sources. Effective advocacy for urban forestry largely hinges on being able to communicate just how much trees are contributing to their community.

There are an estimated 5.5 billion trees in urban areas nationally, quietly providing $18.3 billion in value to their communities. The challenge is to get the public to understand the value of these “free” public services, and the essential role the urban forest plays in the livability of their community. It’s a tough task (just ask the Lorax) but it’s only becoming more important. The United States is losing urban tree canopy at a pace of 36 million trees and $96 million in tree benefits every year

To access the full document, fill out the form and download the e-book, How to Communicate the Benefits of Trees to Your Community.

Download Free eBook: How to Communicate the Benefits of Trees to Your Community

Download Free eBook: How to Communicate the Benefits of Trees to Your Community

WANT TO KNOW HOW MUCH YOUR TREES ARE PROVIDING?

If you are interested in learning more about how to get benefit estimates for your urban forest, please reach out to PlanIT Geo’s Tree Inventory or Geospatial Mapping teams to explore how a tree inventory or Urban Tree Canopy Assessment can provide that information.